Monday night is for Hospitality—let there be light!

Over 15.8 million hospitality workers in the US have been furloughed or laid-off. We are using light, to give them hope, show them we care, and are here to support them.

Why Purple? The color purple represents the hospitality industry. And, according to color psychology, purple means you are sensitive and compassionate, understanding and supportive, thinking of others before yourself – you are the person others come to for help – being needed motivates you.

Why Monday? Monday night is “industry night“ for hospitality workers. It was the one night of the week that hospitality workers could go out with their friends and enjoy the experiences they provided to us the other 6 nights of the week.

Why every Monday? COVID-19 is a long fight. As time goes on the financial and emotional stress will increase—our love and support must also endure.

See below for examples of cities and businesses showing their love. Join us and show your support for hospitality workers by sharing the message and light your windows purple every Monday!

San Francisco, CA

San Francisco City Hall

San Francisco International Airport (SFO)

Coit Tower

Hotel Nikko

San Francisco Museum of Modern Art (SFMOMA)

Grace Cathedral San Francisco

Toronto, Canada

Toronto Sign

CN Tower

InterContinental Toronto Centre

Casa Loma Toronto

Farimont Royal York

Niagra Falls

InterContinental Toronto Centre

New York, NY

Yotel, 10th Ave, New York

Jitjatjo HQ, Broadway, New York

Kin Spaces, Broadway, New York

Chef Ji, New York

Get Involved. Share your images.

New York Skyline Webcam

Get Involved. Share your images.

Have a picture you want to share? Be sure to tag us #hirehospitality

Get Involved. Get Phillips Hue.

Philips Hue is not just a smart bulb, it’s a smart lighting system that will forever change the way you experience light. These smart lights can be automatically set to purple on Monday’s and return to normal when you wake on Tuesday. Explore Phillip Hue products at www.meethue.com

Get in Touch. Get Involved.

Have comments, questions, thoughts? We would love to hear from you.

442 Broadway, New York, NY 10013

Call (212) 235-1234